Entertainments Group Limited ("We") are committed to protecting and
respecting your privacy.
policy (together with any other terms of
use available on our website and any other documents referred to on it) sets
out the basis on which any personal data we collect from you, or that you
provide to us, will be processed by us.
Please read the following carefully to understand our views and
practices regarding your personal data and how we will treat it.
the purpose of the Data Protection Act 1998 (the Act), the data controller is
Merlin Entertainments Group Limited of 3 Market Close, Poole, Dorset BH15 1NQ.
INFORMATION WE MAY
COLLECT FROM YOU
We may collect and process the
following data about you:
We may collect information about your
computer, including where available, your IP address, operating system and
browser type, for system administration and to report aggregate information to
our advertisers. This is statistical data about our users' browsing actions and
patterns, and does not identify any individual. Your IP address may also be
used to diagnose problems with our server, monitor visitor traffic patterns and
site usage to help us develop and improve our site further.
distinguish you from other users of our website. This helps us to provide you
with a good experience when you browse our website and also allows us to
improve our site. For detailed information on the cookies we use and the
WE STORE YOUR PERSONAL DATA
The data that we collect from you may
be transferred to, and stored at, a destination outside the European Economic
Area ("EEA"). It may also be processed by staff operating outside the
EEA who work for us or for one of our suppliers. Such staff maybe engaged in,
among other things, the fulfilment of your order, the processing of your
payment details and the provision of support services. By submitting your
personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary
to ensure that your data is treated securely and in accordance with this
All information you provide to us is
stored on our secure servers. Any payment transactions will be encrypted using
SSL technology. Where we have given you (or where you have chosen) a password
which enables you to access certain parts of our site, you are responsible for
keeping this password confidential. We ask you not to share a password with
Unfortunately, the transmission of
information via the internet is not completely secure. Although we will do our
best to protect your personal data, we cannot guarantee the security of your
data transmitted to our site; any transmission is at your own risk. Once we
have received your information, we will use strict procedures and security
features to try to prevent unauthorised access.
MADE OF THE INFORMATION
We use information held about you in
the following ways:
We may also use your data, or permit
selected third parties to use your data, to provide you with information about
goods and services which may be of interest to you and we or they may contact
you about these by post or telephone.
If you are an existing customer, we
will only contact you by electronic means (e-mail or SMS) with information
about goods and services similar to those which were the subject of a previous
sale to you.
If you are a new customer, and where
we permit selected third parties to use your data, we (or they) will contact
you by electronic means only if you have consented to this.
Your data will not be used in this way
and we will not pass your details on to third parties for marketing purposes.
OF YOUR INFORMATION
We may disclose your personal
information to any member of our group, which means our subsidiaries, our
ultimate holding company and its subsidiaries, as defined in section 1159 of
the UK Companies Act 2006.
We may disclose your personal
information to third parties:
You have the right to ask us not to
process your personal data for marketing purposes. We will usually inform you
(before collecting your data) if we intend to use your data for such purposes
or if we intend to disclose your information to any third party for such
purposes. You can exercise your right to prevent such processing by checking
certain boxes on the forms we use to collect your data. You can also exercise the right at any time
by contacting us at firstname.lastname@example.org
Our site may, from time to time,
contain links to and from the websites of our partner networks, advertisers and
affiliates. If you follow a link to any
of these websites, please note that these websites have their own privacy
policies and that we do not accept any responsibility or liability for these
policies. Please check these policies
before you submit any personal data to these websites.
The Act gives you the right to access
information held about you. Your right of access can be exercised in accordance
with the Act. Any access request may be subject to a fee of £10 to meet our
costs in providing you with details of the information we hold about you.
Any changes we may make to our privacy
policy in the future will be posted on this page and, where appropriate,
notified to you by e-mail.
Questions, comments and requests regarding
INFORMATION ABOUT OUR
helps us to provide you with a good experience when you browse our website and
also allows us to improve our site.
cookie is a small file of letters and numbers that we store on your browser or
the hard drive of your computer if you agree. Cookies contain information that
is transferred to your computer's hard drive.
use the following cookies:
note that third parties (including, for example, advertising networks and
providers of external services like web traffic analysis services) may also use
cookies, over which we have no control. These cookies are likely to be
analytical/performance cookies or targeting cookies
block cookies by activating the setting on your browser that allows you to
refuse the setting of all or some cookies. However, if you use your browser
settings to block all cookies (including essential cookies) you may not be able
to access all or parts of our site.
for essential cookies, all cookies will expire after 45 days.
use policy sets out the terms between you and us under which you may access our
website www.altontowers.com. This acceptable use policy applies to all users
of, and visitors to our site.
Your use of our
site means that you accept, and agree to abide by, all the policies in this
acceptable use policy, which supplement our terms of website use www.altontowers.com/tandcs/.
The website www.altontowers.com is a site operated by Merlin
Entertainments Group Limited (we or us). We
are registered in England and Wales under company number 5022287 and we have
our registered office at 3 Market Close, Poole, Dorset, BH15 1NQ.
You may use our
site only for lawful purposes. You may
not use our site:
You also agree:
any part of our site;
We may from time
to time provide interactive services on our site, including, without
Where we do
provide any interactive service, we will provide clear information to you about
the kind of service offered, if it is moderated and what form of moderation is
used (including whether it is human or technical).
We will do our
best to assess any possible risks for users (and in particular, for children)
from third parties when they use any interactive service provided on our site,
and we will decide in each case whether it is appropriate to use moderation of
the relevant service (including what kind of moderation to use) in the light of
those risks. However, we are under no obligation to oversee, monitor or
moderate any interactive service we provide on our site, and we expressly
exclude our liability for any loss or damage arising from the use of any
interactive service by a user in contravention of our content standards,
whether the service is moderated or not.
The use of any
of our interactive services by a minor is subject to the consent of their
parent or guardian. We advise parents who permit their children to use an
interactive service that it is important that they communicate with their
children about their safety online, as moderation is not foolproof. Minors who
are using any interactive service should be made aware of the potential risks
Where we do
moderate an interactive service, we will normally provide you with a means of
contacting the moderator, should a concern or difficulty arise.
standards apply to any and all material which you contribute to our site (contributions), and to any interactive services
associated with it.
You must comply
with the spirit of the following standards as well as the letter. The standards
apply to each part of any contribution as well as to its whole.
determine, in our discretion, whether there has been a breach of this
acceptable use policy through your use of our site. When a breach of this policy has occurred, we
may take such action as we deem appropriate.
comply with this acceptable use policy constitutes a material breach of the
upon which you are permitted to use our site, and may result in our taking all
or any of the following actions:
liability for actions taken in response to breaches of this acceptable use
policy. The responses described in this
policy are not limited, and we may take any other action we reasonably deem
to the acceptable use policy
We may revise
this acceptable use policy at any time by amending this page. You are expected
to check this page from time to time to take notice of any changes we make, as
they are legally binding on you. Some of the provisions contained in this
acceptable use policy may also be superseded by provisions or notices published
elsewhere on our site.
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Alton Towers Resort Operations Limited ("ATROL") operates Alton Towers Resort as an agent for and on behalf of Merlin Attractions Operations Limited.
ATROL Registered Number: 06127441
ATROL Registered Office: 3 Market Close, Poole, Dorset BH15 1NQ
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