• Privacy

    This website is owned and run by Alton Towers. Alton Towers respects your privacy and continues to do so with respect to personal data you provide via this website.

    Booking your Alton Towers tickets online is quick, easy, convenient and safe. Alton Towers makes every effort to maintain customer confidentiality when securing an online payment. This includes ensuring the security of your credit card details and other personal information. All of your personal information is encrypted as it travels over the Internet.

    How we collect data about you and your use of this website 

    You are in control of what information we collect about you. By submitting your information you consent to the use of that information as set out in this policy. However if you choose not to share your information, some areas of the web site may not be accessible or useable. We may ask you for information about yourself when you purchase tickets or other products or services, when you enter competitions or register for promotions or when you request brochures or other information. We may also invite you to complete surveys or provide us with feedback. We and our appointed advertising company also collect anonymous information about your use of the website from cookies and by the use of pixel tags. We may match information gathered from these sources with any information you have given us about yourself for the purposes explained in this policy. Cookies are small data files which are sent to your browser and pixel tags are used to read such cookies. Most browsers automatically accept cookies but you can both delete existing cookies from your browser and, by editing your browser options, choose not to receive cookies in future.

    What information do we collect?  

     In order to provide you with services, we may collect personal information about you from our website, Facebook, telephone conversations, emails and written and verbal communications. We may, for example, keep a record of your name, address, delivery address, email address, telephone number and credit card details. We may also record details of any disability or health needs you may have at the time of booking to help to ensure your safety at the Alton Towers Resort.

    Administration and other non-marketing use 

    We will use the information you enter at the site for administration purposes and any other purposes made clear in the data entry forms themselves, in any relevant terms or conditions and on any pages or emails which link to such forms. If you book a ticket from us we may use your personal data for the purposes explained below under the heading "Direct marketing".

    Direct marketing 

    The data you give us about yourself will enable us to give you updates other than through our website using the contact details you provide on promotions and services we think may interest you or to involve you in market research. To improve our picture of your interests we may link the data you give us with any data we have gathered (via cookies) about your use of the site. In some cases we may also wish to share your data with other selected companies so that they can update you on promotions and services they think may be of interest to you. Whenever we ask you for information about yourself you may, by ticking the relevant box, opt out of receiving these marketing communications. In addition, whenever you are contacted by email you will be told how to opt out of being updated by email in the future.

    Who your data may be disclosed to 

    Disclosure of your data to others may be necessary to ensure the smooth provision to you of the products, services and information you request. Your booking data may be disclosed to the other entities described above under the heading "Direct marketing". We may also disclose the data that we hold about you to selected third parties to enable them to update you on promotions and services, as described above. If at any time you opt out of being updated we will cease all such future disclosure of data.

    What countries your data may pass through 

    We want our customers to benefit from Alton Towers' international connections. Accordingly, in operating this site, as outlined in this privacy policy, we may send data about site visitors through or to other countries, both inside and outside Europe. Owing to the global nature of the Internet infrastructure, the information that you provide may also be transferred in transit to other countries, both inside and outside Europe. However, we have taken the steps outlined above to maintain the security of your information.

    Links to other websites 

    We may use links to external websites to improve your experience of our website. We will always seek to make these links clear, so that you know you have left our website. However, please be aware that these websites are owned and run by other companies and organisations and we cannot accept responsibility for any information you choose to divulge to a linked website.

    Statistical data 

    We try to ensure that our website offers visitors exactly what they are looking for - to help us achieve this goal we may analyse anonymous data collected by cookies about how visitors use the website. Such data also helps us to measure the success of our advertising campaigns. We may also collect Internet Protocol addresses to help diagnose problems with our servers and for system administration, but we don't link these addresses to any person's name or identity.

    Changes to this policy 

    Because we are constantly improving our sites there may be developments in how we use your data - all such developments will be promptly notified to you in this policy. Your continued use of our website will signify that you agree to any such changes.

    Unsubscribe 

    If you would like to unsubscribe your email address, please visit our unsubscribe page

    Cookies

    We use cookies on our websites. Cookies are small data files that your browser places on your computer or device. A cookie itself does not contain or collect personal information about you or your use of the web. However, when  you visit a website the cookies on your computer or device can enable the website to deliver a more tailored service or experience – for example, by remembering your product choices or preferences.   

    Why we use cookies

    We use cookies in order to remember your choices and preferences, to give you a better user experience by improving our websites and for providing content more accurately suited to your needs.

    This means we use cookies in order to remember:

    • Your browser settings, such as the type of browser you use and what plug-ins you have installed. This keeps us from bothering you every time you enter the website, for example, in order to make sure that you have the necessary software to display any videos or graphics we place on our websites. This also allows us to know how many people are using certain types of software, so that we can adjust our websites to provide the best browsing experience for every visitor.
    • Your language and region choice. This means that if you have once chosen English as your preferred language this is the default language that will be used when you revisit our website
    • Your choice of products in your shopping basket.  If cookies are not activated, you may find that the shopping basket or other features do not operate properly.
    • Your movement on and usage of our websites. We do not collect personal data as part of this. We collect statistical data so we can optimise our websites.

    • Some cookies last until you close your browser, others are stored for longer. Some cookies are set by third parties who we have chosen to use as suppliers. These may include media agencies or affiliate marketing companies who we use to supply us with marketing services. Their cookie use is necessary to track performance of our marketing campaigns and does not contain any personal information.

    Want to get rid of cookies or change your cookie settings?

    Most browsers automatically accept cookies. You can prevent cookies from being stored on your computer or device by setting your browser to not accept cookies. Some browsers provide a mode where cookies are always deleted after a visit. This is called InPrivate in Internet Explorer version 8 and newer; Incognito in Google Chrome version 10 and newer; Private Browsing in Firefox version 3.5 and newer; Private Browsing in Safari version 2 and newer and Private Browsing in Opera version 10.5 and newer. The exact instructions for changing your cookie settings can be found in the 'Help' section of your browser. You can delete cookies already on your computer or device at any time. If you choose not to accept cookies at all, you can still visit our website, however, when cookies are disabled, we cannot guarantee an optimum experience and there may be a content that is not available.

     


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