Question 1 of 10
When was the last time you visited Alton Towers Resort?
Earlier in 2013
2012
2011
2009-2010
Before 2009
Never Been before
Question 2 of 10
Which of the following best describes the group of guests you usually visit Alton Towers with?
Young individuals / Friends (16-24 yrs old)
Older individuals / Friends (25+ yrs )
Young Family (Children under 12)
Older Family (Children over 12)
Question 3 of 10
Are you aware there is a new Roller Coaster at Alton Towers for 2013?
Yes
No
Question 4 of 10
Were you aware that the new Roller Coaster at Alton Towers Resort is called 'The Smiler'?
Yes
No
Question 5 of 10
How did you hear about The Smiler? (select as many as applicable)
altontowers.com
Newspaper
TV
Facebook
Twitter
Online news/blog
Email
On Resort Poster / Advert
Member of staff
The Sanctuary
YouTube
The Smiler Mobile Game
Question 6 of 10
Which of these statements best describes your thoughts/feelings around the promotion of The Smiler? (select as many as applicable)
Thrilling
Exciting
Cool
Insane
Annoying
Boring
Outdated
Friendly
Question 7 of 10
What impression did you get from the things you have seen? What was the main message?
Question 8 of 10
From what you have seen, could you describe your thoughts about the new Roller Coaster in one word?
Question 9 of 10
How likely are you to visit in 2013 to ride The Smiler?
Very Likely
Likely
Maybe
Unlikely
Very Unlikely
Question 10 of 10
How likely are you, to tell your friends about The Smiler?
Very Likely
Likely
Maybe
Unlikely
Very Unlikely