Information for Parents

Alton Towers Resort is part of the Merlin Entertainments Group, Europe's leading and the world's second largest visitor attraction operator; Merlin's team is behind some of the best-known names in global leisure, including LEGOLAND Parks, SEA LIFE Aquariums, Madame Tussauds and the Dungeons, as well as icons such as The London Eye, Blackpool Tower and Warwick Castle.


Whilst our passion is putting smiles on people's faces, our primary goal is delivering safe and memorable experiences to our guests.