Talks
Driving Ecommerce at the Alton Towers Resort
GCSE / A Level / Marketing / Computing / Business
We turn our online business inside out and give your students a behind the scenes look at how the UK’s number one theme park uses online resources to manage and maintain its sales revenue.
Economics
GCSE / A Level / Economics / Business
Join us for a behind the scenes look at how the Alton Towers Resort has developed as a business within the UK leisure market.
The Alton Towers Resort as a Business
Business Studies / Travel and Tourism / GCSE / A Level
We turn our business inside out and give your students a behind the scenes look at how the UK’s number one theme park operates.
Marketing at the Alton Towers Resort
Marketing / Business Studies / GCSE / A Level
The marketing team at The Alton Towers Resort is responsible for promoting every product and facility in line with our brand vision. See how we develop marketing concepts into reality to engage our target markets.
Excelling at Customer Service
Leisure & Tourism / GCSE / A Level
How do we impress our three million guests every year? What sets our resort apart and helps to maintain our position as the UK’s number one theme park? Our customer service of course!
Managing Amazing Staff: Human Resources at the Alton Towers Resort
Human Resources / Business Studies / GCSE / A Level
Alton Towers Resort employs over 2,500 people across its facilities and attractions. Discover our HR processes, job expectations and employee perks of working for the UK’s number one theme park.
Effective Health and Safety Operation at the Alton Towers Resort
Health & Safety / Business Studies / GCSE / A Level
Safety is crucial at The Alton Towers Resort. Investigate our Health and Safety Policy, security operation, first aid center, ride safety and how we look after our visitors.
Catering at the Alton Towers Resort
Hospitality and Catering / Food Technology / GCSE
Ever wondered what it takes to work in our catering department? Would you like to learn how we train our kitchen staff, how we plan our menus and how we operate our many restaurants here at the Alton Towers Resort? Find out in this talk.
Workshops
The Challenge of Business
Business Studies / GCSE / A Level
Interested in managing day to day and annual operations of a major tourist destination? In this interactive workshop you get the chance to do just that. Face the real life challenges we encounter every day, how would you keep our customers coming back every year?
Creative Marketing and Promotions
Marketing / Business / GCSE / A Level
How does the UK’s number one theme park market its products? Learn some trade secrets before attempting to use the marketing mix to launch a new attraction at The Alton Towers Resort.
Customer Service: Making the Right Impression
Travel & Tourism / Leisure Studies / GCSE / A Level
Discover how we continue to develop our resort to exceed our customer’s expectations, learn how we please over three million visitors every year and see if you can make a difference to our guests experience in this interactive workshop.
The Most Employable You
Preparations for the Working World / GCSE
Discover what The Alton Towers Resort as an employer, looks for in its prospective employees, a great opportunity to discover the expectations of the working world and how you can conquer it.
A Guided Tour: Hotels and Hospitality at the Alton Towers Resort
Travel and Tourism / Leisure Studies / GCSE / A Level
An incredible guided tour where we share the details of the many products and services we offer at The Alton Towers Resort, as well as how we utilize our 2500 members of staff.
Join us as we show you around our hotels and the other facilities we have available at the resort that help to make us the UK’s number one theme park.
