Enterprise
This Ministry of Joy installation will totally disorientate you.
Only the circular force of Enterprise keeps you in place, as the monstrous steel wheel drags you towards the sky.
The Ride
An Iconic Family Ride
The classic Enterprise funfair ride is a favourite for all ages.
For young visitors, Enterprise is likely to be their first introduction to the thrill rides of the X-Sector.
Meanwhile, seasoned thrill seekers are surprised that a seemingly simple ride delivers so much g-force!
Feel the Rush
The Ministry of Joy commissioned an experiment for all willing advocates that’s designed to play with your limits.
Climb into your cage, hang upside down and prepare to spin round and round and round.
There’s nothing to hold onto, just trust them…
Vintage Theme Park Thrills
Enterprise is one of the longest serving rides and attractions at Alton Towers Resort.
Brave visitors have climbed on board this gravity-defying science experiment every year since 1984.
As both a family ride and thrill ride, it’s no wonder that Enterprise remains as popular as ever!
Ride Information
Ride Information (SEO)
Ride Stats
Location
X-Sector
Maximum Height
18m
Time per Revolution
4.5 seconds
Duration
2 minutes
Capacity
40 riders, in 20 cars.
Can you ride?
You must be at least 0.9 metres tall to ride Enterprise.
If you are under 1.4 metres, you must be accompanied by an adult (18+).
Zero-Gravity Spinning Wheel
Sat in the shadow of Oblivion and The Smiler, Enterprise is an unassuming thrill ride.
It is only when you take your seat and notice the lack of restraints, that you realise you’re in for a wild ride!
Lean back and let the sheer momentum of the 360-degree giant spinning wheel hold you in place…
Enterprise Ride Reviews
“Great fun, as something quite different from the bigger roller-coasters. The lack of restraints gives it an added thrill.” - Towers Almanac
“The Enterprise ride is still one of my all-time-favorites. It's great fun and keeps what it promises and looks like: High tempo and very good G-Forces! I love it!” - Towers Almanac
“A fun ride that seems to defy gravity - be amazed as you get spun and lifted up!” - Towers Nerd
“Speed and G-force, sitting within a cage, your head never leaves the back of your seat as you hurtle round and round in a circle and then upside down like some form of possessed wheel. For younger visitors, this is the first big scary ride they might go on.” - Birmingham Live
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