Charity Requests

Charity Requests

As an individual attraction, the Alton Towers Resort has a very robust social responsibility agenda supporting a number of charities in Staffordshire and the Staffordshire Moorlands every year. In order to mirror the objective of the Merlin 's Magic Wand, the charity set up by our parent company, the Merlin Entertainments Group, to provide magical experiences for children who are seriously ill, disabled or disadvantaged, we focus our aid on those registered charities or organisations that provide assistance to children: this includes Scouts, Guides, Brownies, Rainbow Groups, young carer and young volunteer groups. 

We also try to support hospices, hospital wards and medical appeals where the prime beneficiaries will be children. We don't offer tickets to schools to use in raffles unless they are within our immediate vicinity. However, from time to time we send out offers to parent and toddler groups, nurseries, playgroups, etc. 

We can only consider postal applications from registered charities on letter headed paper, from within the Staffordshire Moorlands that meet the above over-all objectives. If you feel that you meet the criteria, please write to:

Alton Towers Resort Central Admin

Alton Towers Resort



Please note, we have a large volume of charity requests and as such unfortunately we cannot reply to everyone. Applications cannot be considered by email.

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