Merlin’s Magic Wand is the charity of our parent company, the world’s second biggest global visitor attractions group, Merlin Entertainments! 

Founded in 2008 the Charity makes FUN accessible to children with three Magic Spells: "Magical Days Out" providing tickets and funding travel grants to families to enjoy their day at a Merlin Entertainments’ attraction; "Merlin’s Magic On Tour" working with local communities at hospitals and hospices to bring the magic to the children wherever they are; and "Merlin’s Magic Spaces" designing and creating amazing projects in hospitals, orphanages, Learning Centres and more all around the world.  Since we began more than 110,000 children and their families have benefited. 

You can apply to Merlin’s Magic Wand on line – simply visit for further information.  

Sign up to our newsletter

Buy in 5 days in advance and save with day tickets from just £34

Escape to the Alton Towers Resort