Question 2 of 8

Which of the following group types would you normally visit Alton Towers or another Theme Park with? (select one)

Young Family (Children under 12)

Older Family (Children over 12)

Young individuals / Friends (16-24 yrs old)

Older individuals / Friends (25+ yrs )

Couple

Coach Group

School Group

Other - Please state

Question 3 of 8

What two main factors usually motivate you to visit a Theme Park? (select two)

Good weather

New Ride

Rides I have been on before but want to ride again

Entertainment or Events

Discount or promotional voucher

If I think it will be quiet

Good transport links / accessibility

Recommendation from a friend

Question 4 of 8

How far in advance of your visit to a Theme Park would you commit to booking tickets?

Same day as visit

Day before

Week before

More than a week before

Question 5 of 8

Have you, or are you intending to visit Alton Towers Theme Park in 2012?

Yes

No

Possibly

Question 6 of 8

What would persuade you to make a visit to Alton Towers in 2012? (select two)

Discount or 2-4-1 Promotion

Better weather

Cheaper petrol prices

Free transport

Less queues

Other - please state

Question 7 of 8

Why haven’t you been so far this year? (select up to two)

Bad Weather

Too expensive

Saving money

Went last year. Nothing attracting me this year

Friends do not want to go

Going abroad / On Holiday

Do not have the time

Spending money on other leisure activity

Other - please state

Question 8 of 8

How are you spending your leisure time instead? (select up to two)

Stay in with mates

Shopping

Pub / Club

Concert / Festival

Seaside Resort

Holiday abroad

Olympics / sporting events

Other - please state