As an individual attraction, the Alton Towers Resort has a very robust social responsibility agenda supporting a number of charities in Staffordshire and the Staffordshire Moorlands every year. In order to mirror the objective of the Merlin 's Magic Wand, the charity set up by our parent company, the Merlin Entertainments Group, to provide magical experiences for children who are seriously ill, disabled or disadvantaged, we focus our aid on those registred charities or organisations that provide assistance to children: this includes Scouts, Guides, Brownies, Rainbow Groups, young carer and young volunteer groups.
We also try to support hospices, hospital wards and medical appeals where the prime beneficiaries will be children. We don't offer tickets to schools to use in raffles unless they are within our immediate vicinity. However, from time to time we send out offers to parent and toddler groups, nurseries, playgroups, etc. If you would like to be added to our database to recieve such offers, please e-mail network.marketing@alton-towers.com with the name of your organisation, address and number of leaflets required.
We will consider applications from registered charities from within Staffordshire that meet the above over-all objectives. If you feel that you meet the criteria, please write to Alton Towers Resort Central Admin, Alton Towers Resort, Alton, Staffordshire ST10 4DB. Your letter must be on headed paper and include the registered charity number. Each application will be considered on its own merit but given the sheer number of applications that we receive, we can only reply to those that are successful.