• About Us - header
  • About Us

    Alton Towers Resort is the UK’s leading short break resort, offering a extensive range of rides, attractions, hotels, restaurants and much more, for the whole family to enjoy together.

    The origins of the Towers themselves date back to the 8th century, although the theme park and hotels are slightly less historic! Follow the links below to learn a little more about our history, our place in the Community and our parent company, the Merlin Entertainments Group.



    Alton Towers has been contributing to the well-being of the local community for hundreds of years, and our CSR statement is a key document for us as we continue to grow and move forward.
    Merlin's Magic Wand

    Merlin's Magic Wand

    Merlin Entertainments welcomes over 32 million people to its attractions every year - many of them children.
    Merlins Magic Wand
    Alton Towers Resort Charity Requests

    Alton Towers Resort Charity Requests

    As an individual attraction, the Alton Towers Resort has a very robust social responsibility agenda supporting a number of charities in Staffordshire and the Staffordshire Moorlands every year. In order to mirror the objective of the Merlin 's Magic Wand, the charity set up by our parent company, the Merlin Entertainments Group, to provide magical experiences for children who are seriously ill, disabled or disadvantaged, we focus our aid on those registered charities or organisations that provide assistance to children: this includes Scouts, Guides, Brownies, Rainbow Groups, young carer and young volunteer groups. 

    We also try to support hospices, hospital wards and medical appeals where the prime beneficiaries will be children. We don't offer tickets to schools to use in raffles unless they are within our immediate vicinity. However, from time to time we send out offers to parent and toddler groups, nurseries, playgroups, etc. If you would like to be added to our database to receive such offers, please e-mail network.marketing@alton-towers.com with the name of your organisation, address and number of leaflets required.

    We will consider applications from registered charities from within Staffordshire that meet the above over-all objectives. If you feel that you meet the criteria, please write to Alton Towers Resort Central Admin, Alton Towers Resort, Alton, Staffordshire ST10 4DB. Your letter must be on headed paper and include the registered charity number. Each application will be considered on its own merit but given the sheer number of applications that we receive, we can only reply to those that are successful.

buy theme park tickets online
  • Save up to 25%
  • Best price guarantee
  • Print Tickets at Home
  • Early Ride Time
  • No booking fee
Book Short Breaks

Please wait
Please Wait
Check in date:
No of nights:
No of rooms:

Room 1

(under 12)

Please state the age of each child
Promotional code

Offers by Email!

Sign up to receive our amazing email newsletters... get great offers and discounts!