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Festival of Thrills - The Smiler Takeover

Join us… for a series of marmalising experiences dedicated to the world’s first 14-looping rollercoaster, The Smiler, in its 10th year. Soak up the adrenaline-pumping atmosphere and take on eye-popping, jaw-dropping, brain-bending action aboard our world-beating line up of rollercoasters. Remember You Belong To The Smiler.

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  • 17th April - 7th May
Close-up of The Smiler rollercoaster at Alton Towers Theme Park

Festival of Thrills returns in 2023, but this year with a twist - The Smiler Takeover

Ministry of Joy, The Smiler’s secretive organisation, will take over X-Sector to conduct a series of mind-bending assignments! From laughter therapy with the Smiling Advocates and optical illusions to boggle the brain in The Lab, to facing your fears in their unique fear test.

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Extend your Festival of Thrills day out into a short break

One day just isn't enough! Let the fantabulous fun continue with an amazing short break at Alton Towers Resort. Choose from five themed accommodations including the Alton Towers Hotel - its extraordinary combination of splendiferous accommodation, quirky class and fantabulous eccentricity guarantees rocket-loads of giggles and glee for the whole family!

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The smiler room Wide
Festival Of Thrills The Smiler

Alton Towers Annual Pass

Enjoy all the excitement of the Alton Towers Resort for a whole 12 months! Visit as many times as you like because no escape is the same*! Our thrilliant Theme Park is open from March to November and we offer a choice of Passes including NEW for 2023 Silver Annual Pass so you can enjoy a year-full of fun for less. With so many reasons to visit including our world of thrilliant events and live entertainment from the adrenalin-awakening Festival of Thrills and show-stopping Mardi Gras to Oomptastic Oktoberfest and our spooktacular Scarefest!

Your Alton Towers Pass includes:

  • Access to more than 40 rides and attractions
  • Up to 20% off food and drinks
  • Up to 20% off Waterpark and Alton Towers Dungeon
  • Exclusive access to special offers and discounts
  • Plus loads more benefits

*some dates are excluded

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Buy in advance & save!

  • Experience over 40 rides & attractions
  • Save up to £33 when you book in advance
  • Under 3's go free to the Theme Park

One day isn't enough

  • Enjoy a stay in our on-site hotels
  • Bed, breakfast, entertainment & Extraordinary Golf
  • Add tickets for guaranteed entry

Entry for a whole year!

  • Visit the Theme Park again and again with an Alton Towers Annual Pass
  • Or the UK's best attractions with a Merlin Annual Pass.
  • Great Passholder perks
  • Exclusive discounts including dining, shopping and special events

Calling all Annual Passholders!

Tickets for the Festival of Thrills are now available for you to pre-book.

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1 Check-In & Check-Out
2 Guests
years old
Buy Tickets Only