Skip to main content

Our Mission

Alton Towers Resort exists to make Britain happy!

Cbeebies Land Hotel Bedroom

Our Mission

There’s so much to do at Alton Towers Resort …you can escape for days!  As well as the thrills of the UK’s leading Theme Park, the Resort includes two incredible themed hotels, an Enchanted Village (with woodland lodges andluxury treehouses), a splashtastic waterpark and an eighteen-hole golf course.  Now open an extra special CBeebies experience, stay at the brand new CBeebies Land Hotel.  The 76 room, fully themed hotel is uniquely designed for young families with a jam-packed entertainment schedule for all guests to enjoy!  – all located in 500 acres of beautiful Staffordshire countryside.   

With over 40 rides and attractions, the Alton Towers Resort is the UK’s Number One theme park - home to an awesome choice of world first rollercoasters that cannot be experienced anywhere else on the planet! Enjoy G-forces greater than a space shuttle on the legendary Nemesis, brave Oblivion’s iconic vertical drop, fly through space on Galactica, ride The Smiler’s 14 loops or satisfy your need for speed on Rita – hold on tight!

For our younger guests CBeebies Land is a wonderful place for children to explore, learn, play and inspire their imaginations. There is a whole host of CBeebies favourites; join Phoebe, Funella, Furgus, Elmo and Cookie Monster at The Furchester Hotel Live Show, or take the controls in a Vroomster on the Go Jetters Vroomster Zoom ride where you can help to find Grandmaster Glitch!  Plus Postman Pat Parcel Post, Mr. Bloom’s Allotment, Justin’s House Pie-O-Matic Factory and the In the Night Garden Magical Boat Ride.  The land also has some of CBeebies’ most popular characters to meet and say hello to.

First opened as a theme park in 1980, Alton Towers has delivered over 1 billion rides to thrill-seeking guests throughout its 37 year history. Whilst our passion is putting smiles on people’s faces, health and safety is paramount and our number one priority is the wellbeing of all our guests and employees. Whether you're after family fun or adrenalin-pumping experiences, there's something for the whole family at Alton Towers Resort.

02 Galactica Sign 1572864529

Merlin Entertainments

Unique, memorable and rewarding experiences

Alton Towers is part of the Merlin Entertainments Group, Europe’s leading and the world’ second largest visitor attraction operator. Merlin’s team is behind some of the best-known names in global leisure – including LEGOLAND Parks, SEA LIFE, Madame Tussauds and The London Eye. 

Protecting the Magic: Dominic Wigley Talks Safety First at Merlin Entertainments

Find out more



Alton Towers Resort has an extensive team of engineers who keep our rides and attractions running safely. They are highly trained in all mechanical and electrical ride systems.

Did you know...

  • Alton Towers continues to work with ride manufacturers throughout a ride's life cycle.
  • All of our rollercoasters are controlled by sophisticated systems that monitor the safe operation of rides at all times.
  • These systems will automatically shut a ride down if any inconsistencies are detected. Anything from rain water to leaves can obstruct the sensors and cause a ride to stop.
  • All of our rides must pass regular inspections by independent, third party experts.

Latest information regarding Coronavirus

Further to recent updates from the Government on the response to the Coronavirus (COVID-19) outbreak, we have taken the very difficult decision to close Alton Towers Resort until further notice.

Have a short break booked when the Resort is closed?
Following the latest Government guidelines (issued on 10th May), and given the continued uncertainty about when we will be able to reopen, we are now asking guests with short breaks booked between 1st June up to and including 3rd July to move your booking free of charge. Please see the FAQs below for information about how to do this. Our teams will be moving bookings in date order, so please bear with us. We will get back to you as fast as we can, but we must prioritise guests whose reservations are imminent.

Have a Park ticket pre-booked when the Resort is closed?
Guests with pre-booked theme park tickets for dates when the Alton Towers Theme Park is closed will be able to use their tickets on any other day during the 2020 theme park season (excluding Fireworks events on 6th, 7th and 8th November). Further information for guests with pre-booked and promotional tickets will be published on our website prior to opening.

In our 40th Birthday season, we are determined to be here for you and your families, offering awesome thrills and fantastic memories, as we have done for decades and will continue to do for many more.
We’ll be sharing our full plans soon.
In the meantime, please keep smiling, clapping and supporting each other.

See you soon! #AltonTowersTogether

Info & FAQs