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Our Mission

Alton Towers Resort exists to make Britain happy!

Cbeebies Land Hotel Bedroom

Our Mission

There’s so much to do at Alton Towers Resort …you can escape for days!  As well as the thrills of the UK’s leading Theme Park, the Resort includes two incredible themed hotels, an Enchanted Village (with woodland lodges and luxury treehouses), a splashtastic waterpark and an eighteen-hole golf course.  Now open an extra special CBeebies experience, stay at the brand new CBeebies Land Hotel.  The 76 room, fully themed hotel is uniquely designed for young families with a jam-packed entertainment schedule for all guests to enjoy!  – all located in 500 acres of beautiful Staffordshire countryside.   

With over 40 rides and attractions, the Alton Towers Resort is the UK’s Number One theme park - home to an awesome choice of world first rollercoasters that cannot be experienced anywhere else on the planet! Brave Oblivion’s iconic vertical drop, fly through space on Galactica, ride The Smiler’s 14 loops or satisfy your need for speed on Rita – hold on tight!

For our younger guests CBeebies Land is a wonderful place for children to explore, learn, play and inspire their imaginations. There is a whole host of CBeebies favourites; join Phoebe, Funella, Furgus, Elmo and Cookie Monster at The Furchester Hotel Live Show, or take the controls in a Vroomster on the Go Jetters Vroomster Zoom ride where you can help to find Grandmaster Glitch!  Plus Postman Pat Parcel Post, Mr. Bloom’s Allotment, Justin’s House Pie-O-Matic Factory and the In the Night Garden Magical Boat Ride.  The land also has some of CBeebies’ most popular characters to meet and say hello to.

First opened as a theme park in 1980, Alton Towers has delivered over 1 billion rides to thrill-seeking guests throughout its 37 year history. Whilst our passion is putting smiles on people’s faces, health and safety is paramount and our number one priority is the wellbeing of all our guests and employees. Whether you're after family fun or adrenalin-pumping experiences, there's something for the whole family at Alton Towers Resort.

Galactica - sign & couple

Merlin Entertainments

Unique, memorable and rewarding experiences

Alton Towers is part of the Merlin Entertainments Group, Europe’s leading and the world’ second largest visitor attraction operator. Merlin’s team is behind some of the best-known names in global leisure – including LEGOLAND Parks, SEA LIFE, Madame Tussauds and The London Eye. 

Protecting the Magic: Dominic Wigley Talks Safety First at Merlin Entertainments

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Alton Towers Resort has an extensive team of engineers who keep our rides and attractions running safely. They are highly trained in all mechanical and electrical ride systems.

Did you know...

  • Alton Towers continues to work with ride manufacturers throughout a ride's life cycle.
  • All of our rollercoasters are controlled by sophisticated systems that monitor the safe operation of rides at all times.
  • These systems will automatically shut a ride down if any inconsistencies are detected. Anything from rain water to leaves can obstruct the sensors and cause a ride to stop.
  • All of our rides must pass regular inspections by independent, third party experts.