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Our Mission

Alton Towers Resort exists to make Britain happy!

Cbeebies Land Hotel Bedroom

Our Mission

There’s so much to do at Alton Towers Resort… you can escape for days at Britain’s Greatest Escape!  As well as the thrills of the UK’s leading Theme Park, the Resort includes five fantastically themed accommodations including the wonderful Alton Towers Hotel, totally tropical Splash Landings hotel, the Enchanted Village, with Woodland Lodges and Luxury Treehouses, mesmerising Stargazing Pods and the UK’s only CBeebies Land Hotel. The story continues with unforgettable live entertainment, a wacky Waterpark and Extraordinary Golf – all located in 500 acres of beautiful Staffordshire countryside.

With over 40 rides and attractions, the Alton Towers Resort is the UK’s Number One theme park - home to an awesome choice of world first rollercoasters that cannot be experienced anywhere else on the planet! Join the chosen ones on Wicker Man, brave Oblivion’s iconic vertical drop, fly through space on Galactica, venture into the Dark Forest aboard TH13TEEN, ride The Smiler’s 14 head spinning loops or satisfy your need for speed on Rita – hold on tight!

For our younger guests, you can meet some of your favourite CBeebies friends in the UK’s only CBeebies Land, a wonderful place for children to explore, learn, play and inspire their imaginations. Climb, slide and bounce your way through Hey Duggee’s Big Adventure Badge, immerse yourself in prehistoric sights in Andy’s Adventures Dinosaur Dig or blast off on the Octonauts Rollercoaster Adventure with Captain Barnacles and his crew! You can even travel the world and go on a global adventure on the Go Jetters Vroomster Zoom Ride! There’s so much to see and do, your CBeebies friends can’t wait to meet you all!

First opened as a theme park in 1980, Alton Towers Resort has delivered over 1 billion rides to thrill-seeking guests throughout its 37 year history. Whilst our passion is putting smiles on people’s faces, health and safety is paramount and our number one priority is the wellbeing of all our guests and employees. Whether you're after family fun or adrenalin-pumping experiences, there's something for the whole family at Alton Towers Resort.

Galactica - sign & couple

Merlin Entertainments

Unique, memorable and rewarding experiences

Alton Towers is part of the Merlin Entertainments Group, Europe’s leading and the world’ second largest visitor attraction operator. Merlin’s team is behind some of the best-known names in global leisure – including LEGOLAND Parks, SEA LIFE, Madame Tussauds and The London Eye. 

Protecting the Magic: Dominic Wigley Talks Safety First at Merlin Entertainments

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Alton Towers Resort has an extensive team of engineers who keep our rides and attractions running safely. They are highly trained in all mechanical and electrical ride systems.

Did you know...

  • Alton Towers continues to work with ride manufacturers throughout a ride's life cycle.
  • All of our rollercoasters are controlled by sophisticated systems that monitor the safe operation of rides at all times.
  • These systems will automatically shut a ride down if any inconsistencies are detected. Anything from rain water to leaves can obstruct the sensors and cause a ride to stop.
  • All of our rides must pass regular inspections by independent, third party experts.


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