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Tickets & Passes

Annual Passes

We offer different passes for our guests to choose from
Rita launch

Treat yourself to a little bit of extra MAGIC this Black Friday! Lock in a year of EPIC at the UK’s BIGGEST attractions with a Merlin Annual Pass for the very best price in our Black Friday Magic sale and save up to £60 off*.

*£60 off saving based on sale price of £239 for Platinum Pass, usually £299.

Pre-booking Passholder Tickets

All Annual Passholders will need to pre-book tickets before heading to Alton Towers Resort. This is to ensure we are managing the capacity at the Resort and keeping our guests safe. 

You can pre-book your tickets now using the link below.

Book now

Visit again and again

  • Valid entry for 12 months (excludes 20 peak 2021 dates*)
  • Free Car Parking
  • Plus loads of great benefits including Bring a Friend vouchers and up to 20% off retail, food & beverage

The UK's best attractions

  • Unlock a year's access to the UK's BIGGEST and best attractions
  • Passes available for every budget
  • Extra benefits including free parking, discounts and much more!