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Oktoberfest is back! Prost!

  • Tuesday September 5th 2023
  • Alton Towers Resort

Oktoberfest Logo

Alton Towers Resort is thrilled to announce the much-anticipated return of its family-friendly Oktoberfest event.

An area of the 500-acre Theme Park will be transformed into a Bavarian-themed destination, complete with Lederhosen-clad hosts, lots of oomptastic live entertainment, delicious German themed food and brand-new for 2023, the Resort has teamed up with Rural Brewing Co, a local brewery to create an exclusive Alton Beer, with more details to be revealed closer to the event.  

From Saturday 9th September until Sunday 1st October, guests can tuck into a delicious selection of traditional bratwursts, schnitzels, Lebkuchen hearts and pretzels. Vegan food options are available including vegan bratwurst, plant based goujons and vegan schnitzels. The double decker Alpine themed bar, Wunderbar will also return where guests can enjoy a beer whilst watching the spectacular stage shows. For those looking for a more laidback Bavarian experience, the Bierkeller located in Mutiny Bay’s Courtyard is the perfect place to relax and unwind while singing along to German tunes and sampling authentic German biers. 

Included in the admission price of a theme park ticket, the entertainment-led festival ‘Oktoberfest’ will take place from 11.30am and continue after the rides have closed. The front lawns and the whole of Mutiny Bay will be transformed into a Bavarian wonderland.  

There will be two stages featuring vocalists, characters and an oompah band, Oomparty, who will perform modern day hits with a German twist. As well as a jam-packed schedule of live entertainment, there will be additional street theatre including Beer and Bubbles, Alpine Horn Man and the popular Barrell Monks.  

Guests will also have the chance to enjoy the park’s world-class rollercoasters and family attractions such as the brand-new for 2023, The Curse at Alton Manor, Wicker Man, Oblivion and The Smiler.  

If that wasn’t enough, guests can extend their escape at Alton Towers Resort and stay at one of the park’s iconic themed accommodations. From the famous CBeebies Land Hotel to enchanting log cabins, enjoy an incredible short break including a buffet breakfast, live evening entertainment, free parking, and a free round of Extraordinary Golf, making it the perfect escape for the whole family this autumn. Guests can also enjoy two exhilarating days in the theme park for the price of one when booking a short break across select dates, doubling the fun whilst saving time planning. 

Later this year, the season for spooktacular fun, spinetingling scares and rides in the dark is back as the award-winning Scarefest returns. The home of Halloween will host terrifying scare mazes with brand-new creepy scares, shocks and spooktacular thrills, more live entertainment across the Resort, plus Monster Ball returns for those brave youngsters. Open until 9pm each day, daring guests can face head-spinning, hair-raising rides and attractions in darkness including Wicker Man and the Alton Towers Dungeon! 

Closing off the season, the theme park will be lighting up the sky with the UK’s biggest and most sensational display, using a combination of dramatic fireworks and ground-breaking effects set against the picturesque Towers backdrop. For a magical end to 2023, guests can make memories this Christmas as Alton Towers Resort is transformed into the ultimate Christmassy escape with festive celebrations and seasonal sensations.  

Oktoberfest is taking place from Saturday 9th September until Sunday 1st October, to find more and to book tickets, visit: Oktoberfest at Alton Towers Resort 

Guests can also enjoy the fun and thrills of Oktoberfest with exclusive, online, mid-week deals including the Parent and Toddler pass for just £29 (one adult and one toddler under 5), and students can get discounted entry with Student Beans.  

Terms and conditions apply, for more information and to book, visit: Day Passes | Alton Towers Resort 



Notes to Editors 

Accompanying photo and video assets can be found here:  

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2nd Day Free  

  • Enjoy a family getaway from just £170 (family of 4, excluding park tickets) and get a second day free in the theme park for stays from Sunday 13th August 2023 – Friday 27th October 2023  
  • The offer is available on all themed accommodations including the Alton Towers Hotel, Splash Landings Hotel, CBeebies Land Hotel, Stargazing Pods, Woodland Lodges and Treehouses 
  • An overnight stay also includes:  
  • 2-day theme park entry  
  • A delicious breakfast  
  • Free 9-hole round of Extraordinary Golf  
  • Fantabulous evening entertainment  
  • Free car parking  
  • Waterpark passes must be add at the upgrade stage while booking  
  • Full details can be found here: 2nd Day Free | Alton Towers Resort 

Parent and Toddler Pass 

  • This exclusive online offer is for visits on selected dates during off-peak periods for just £29 an adult and a toddler (under 5) 
  • This special ticket is not available during weekends and school holidays.  
  • Guests can add on an extra Under 5 to the booking £5  
  • Under 3's go free to Alton Towers Resort every day 
  • Full details can be found here: Parent & Toddler Pass ( 

Student ticket 

  • Students can get tickets for the theme park from £20 through Student Beans  
  • Valid on all mid-week and weekend dates in June and September only  
  • Only Student Beans members are able to purchase tickets at the discounted rate  
  • Full details can be found here: Alton Towers Student Discount | Alton Towers Resort  

About Alton Towers Resort  

Coming, ready or not! Escape to Alton Towers Resort in 2023 and get ready to experience The Curse at Alton Manor. A haunting dark ride taking you on a hair-raising journey through the abandoned Alton Manor, which has been repossessed under mysterious circumstances. Have your wits about you as you ride deeper into the historic Manor.  

Learn, play and inspire children’s imaginations at the UK’s only CBeebies Land and CBeebies Land Hotel. Your little ones can meet their favourite CBeebies friends and enjoy a range of fantastical rides and attractions, including the three latest attractions, Hey Duggee Big Adventure Badge, Andy’s Adventures Dinosaur Dig and JoJo & Gran Gran At Home. Extend your stay at CBeebies Land Hotel, with delightfully themed rooms, including the latest Bing-themed bedrooms where Bingsters can enjoy the ultimate sleepover.  

Throughout 2023, as well as launching an amazing new attraction, the Resort will be hosting a world of thrilliant events for the nation to enjoy including the return of Mardi Gras, Oktoberfest, award-winning Scarefest and Fireworks Spectacular, plus Festival of Thrills is back for its second year with an exciting Smiler celebration.  

Alton Towers Resort provides the ultimate staycation option with five uniquely themed hotels and accommodation options for a truly unforgettable escape for friends, families and thrillseekers alike.  

For more information about Alton Towers Resort or to book your fantastical escape, please visit  


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