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Introducing AltonTowersTogether

  • Tuesday March 31st 2020
  • AltonTowersTogether
  • Sarah

AT Together

Fun, thrills and escapism: three little words that have been so hugely meaningful to us here at the Resort for 40 years and sadly, at the moment, seem so unbelievably far away given the current circumstances. Even writing this blog post, I’m looking outside the window thinking, “wow, this is PERFECT weather to enjoy some rollercoasters” and I’m certain many of you agree. Yes, the gates of the Theme Park are closed for now with our rollercoasters and iconic Towers waiting for our guests to enjoy once more, but we’re about to bring the Towers to you, with our all-new #AltonTowersTogether campaign!

What is it all about?

We want to bring the fun and escapism of Alton Towers Resort to homes across the nation and give our followers their Theme Park fix. In the wake of the COVID-19 outbreak, we are launching this online campaign to provide much needed entertainment to families and thrillseekers across the nation. Whether you’re working or learning from home, we’ve got something for you to enjoy:

Our Virtual Skills Space for youngsters and teenagers will help aid educational learning with a Theme Park twist, of course! The Resort’s Education team have designed a series of activities based on family-favourite attractions that will be certain to challenge young minds. We will also be running various creative challenges that could see you winning incredible experiences and the opportunity to bring your merch design to life

We will also be going Off the Tracks with plenty of behind-the-scenes and never before seen photos, videos and blog posts from the Alton Towers team.

What would Alton Towers be without some Thrilliant Fun?! We’ve got some exciting plans in the pipeline, including the opportunity to ride our rollercoasters from your own sofa! Not only this, but we will be supporting the creativity and innovation of our loyal followers, so if like me you’ve got your hands on Animal Crossing: New Horizons for example and fancy designing your own Theme Park threads, go for it - we’d love to see them! After all, we are still celebrating 40 thrilling years!

As part of the Merlin family we are also working with our sister attractions around the world to bring you fun, education activities using #MakingMagicwithMerlin. 

Nemesis Group

How do I take part?

Our Alton Towers Together campaign will be available here on our official website and of course our social media channels in the next few days:


We would love to hear your thoughts and suggestions for our awesome new campaign using #AltonTowersTogether. Like myself, many of you consider Alton Towers Resort a second home, so until our gates open for our much anticipated 40th year, we can’t wait to bring the fun, thrills and escapism to you.


Latest information regarding Coronavirus

Further to recent updates from the Government on the response to the Coronavirus (COVID-19) outbreak, we have taken the very difficult decision to close Alton Towers Resort until further notice.

Have a short break booked when the Resort is closed?
Following the latest Government guidelines (issued on 10th May), and given the continued uncertainty about when we will be able to reopen, we are now asking guests with short breaks booked between 1st June up to and including 3rd July to move your booking free of charge. Please see the FAQs below for information about how to do this. Our teams will be moving bookings in date order, so please bear with us. We will get back to you as fast as we can, but we must prioritise guests whose reservations are imminent.

Have a Park ticket pre-booked when the Resort is closed?
Guests with pre-booked theme park tickets for dates when the Alton Towers Theme Park is closed will be able to use their tickets on any other day during the 2020 theme park season (excluding Fireworks events on 6th, 7th and 8th November). Further information for guests with pre-booked and promotional tickets will be published on our website prior to opening.

In our 40th Birthday season, we are determined to be here for you and your families, offering awesome thrills and fantastic memories, as we have done for decades and will continue to do for many more.
We’ll be sharing our full plans soon.
In the meantime, please keep smiling, clapping and supporting each other.

See you soon! #AltonTowersTogether

Info & FAQs