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Alton Towers Resort reveals plans for a fantabulous feel-good summer to help the nation smile and (ice) scream!

  • Wednesday August 3rd 2022
  • Alton Towers Resort


Alton Towers Resort is gearing up to deliver the ultimate feel-good summer for the nation, including giving away hundreds of fantabulous prizes across the Resort, every day until 4th September.

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From free ice cream and donuts to fastrack passes, Waterpark tickets and a short break in the Splash Landings Hotel, these not-to-be missed giveaways will be just some of the ways the UK’s biggest theme park is set to ensure the ultimate feel-good summer for friends and families.  

The arrival of three brand new attractions in the UK’s only CBeebies Land is also set to get young fun-seekers in a spin! Hey Duggee’s Big Adventure Badge, Andy’s Adventures Dinosaur Dig, and Jo Jo & Gran Gran At Home are set for their first summer at the Resort. It comes just weeks after the Resort teamed up with neuroscientists to help identify a breakthrough formula for children to experience the perfect day out over the summer. Using the range of rides and attractions within CBeebies Land and pairing wearable tech with a group of fun-seeking youngsters, the research team discovered the perfect formula for providing children with a ‘magically thrilling’ perfect day which will generate lasting memories involves 17 minutes of thrills, 8 minutes of mental activity, 15 minutes of relaxation and 20 minutes independent play every hour. The findings are now set to feature as a case study in the Neuromarketing Science & Business Association ’s annual yearbook, under the title ‘Perfect formula for a child’s day out’.

CBeebies Land is the perfect place for children to learn, play and inspire their imaginations and includes a large range of rides, indoor and outdoor play areas plus a full programme of live entertainment. Nowhere else can fans of the UK’s most watched children’s channel meet so many of their favourite characters all in one place as some of CBeebies favourite programmes are brought to life!  Home to kids’ TV favourites, the dedicated area is home to a large range of rides, as well as indoor and outdoor attractions, including Furchester Hotel, Go Jetters, In the Night Garden, Octonauts, Postman Pat and Peter Rabbit.  

CBeebies fans will also get to enjoy live entertainment including the brand-new live show in the Land with Bing and Flop in Big Fun Showtime, the living breathing heart of CBeebies Land with a full schedule of events where youngsters can meet and interact with some of CBeebies’ biggest stars! Furthermore, Bingsters will also be able to enjoy the ultimate sleepover in Bing-themed bedrooms coming to CBeebies Land Hotel at the Resort.   

Bing Room

Thrillseekers will also be able to get the feel-good factor as they experience the Resort’s world-class coasters and enjoy the return of the Retro Squad!  New for 2022, SpinJam has joined the line-up of pop-up rides that aims to take guests back to the 80s. Other Retro Squad members include Roller Disco and Funk’n’Fly. The trio of rides will give guests a blast from the past as they spin, bounce, slide, fly down memory lane before experiencing the cutting edge, heart-pounding thrills of The Smiler, Oblivion, Wicker Man and Galactica, as well Rita and TH13TEEN. 

Overnight stays at the Resort’s iconic themed accommodation from just £40pppn* are also set to make guests smile. Currently, a family of four (2 adults, 2 children under 12 years) can book selected dates in July and August staying at the Resort’s Caribbean themed Splash Landing’s Hotel in a bright and bold beachcomber themed room, inspired by the beach huts of the Caribbean coast. The price also includes buffet breakfast, live evening entertainment exclusive for overnight guests, free parking and a free round of Extraordinary Golf! Budget breaks are also available in the Resort’s Stargazing Pods, perfect for friends and families looking to escape to the great British outdoors. 

The Summer season will culminate with the return of Oktoberfest where guests can ride a selection of thrillful world-class rollercoasters and family faves, enjoy an awesome choice of delightfully themed entertainment for all ages and try some utterly delicious food. Alton Towers Resort will also celebrate 15 years of its award-winning Scarefest and this year, guests can expect more creepy scares, shocks and spooktacular thrills than ever before. From the frantically funny to seriously spooky themed attractions, Scarefest returns for 2022 with more live entertainment across the Resort for all ages and a brand-new scare maze for the bravest of souls. Open until 9pm each day, daring guests can face head-spinning, hair-raising rides and attractions in darkness including Wicker Man and the Alton Towers Dungeon! 


Alton Towers has also been nominated for 14 industry awards, including theme park of the year, best theme park for families, best theme park for thrill, and best play experience for Hey Duggee’s Big Adventure Badge. The public vote for the UK Theme Park Awards 2022 is now open, for more information and to vote, visit: 

Tickets for the theme park start at £36pp and CBeebies Land is included in the price of general admission. In addition under 3’s go free at Alton Towers Resort each and every day! Guests can also extend their stay with five fantastically themed accommodations to choose from for the ultimate short break.  

To book your visit at Britain’s greatest escape this Summer, visit: 


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