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Artist Kyle Lambert helps Alton Towers make a scene

  • Tuesday January 9th 2018
  • Archive
  • Sian

Wicker 1573044785

We caught up with L.A. based movie poster artist, Kyle Lambert, known for his Stranger Things key art, to talk about the eye catching illustration he created to celebrate the opening of ‘Wicker Man’. 

Kyle said: “I was approached by Alton Towers to work on a poster illustration for a top secret project. I was incredibly excited because, growing up in the North West of England, Alton towers has been a big part of my childhood. It was also where I had my first date with my wife, Ági - So I couldn’t resist getting involved! 

I was briefed on the legend of the Wicker Man and given a few key visuals of the new ride to kick-start my creative process. From there I sketched out several loose ideas for a poster design. 

I felt that it was essential to communicate Wicker Man as a fast and thrilling experience, and to clearly show it is a wooden rollercoaster that is unlike anything you’ve seen before. 

We agreed that having a large looming Wicker Man figure in the background with the track bursting through his chest was a strong visual, so I developed this into the central compositional element for the poster. 

I sketched the outlines using an app called Procreate using an iPad Pro and Apple Pencil. I then added tone and colour using Adobe Photoshop for Mac using a Wacom Tablet.

With fire being a core theme of the Wicker man, it was important to me to have a warm dramatic colour pallet to convey the intensity of the exploding flames. I added a hidden message in the fire using runes and subtly placed a small group of the Beornen people emerging from the forrest, transfixed with the glowing Wicker Man silhouette. 

“It was an amazing project to be involved with and I am really happy with how the final poster turned out. I’m super excited to experience the Wicker man when it debuts later this year.”

Wicker Man opens Spring 2018. Visit

Have a short break booked before 25th April? We can move your stay date with no extra cost!

Further to recent updates from the Government on the response to the Covid-19 coronavirus outbreak, we have taken the very difficult decision to close Alton Towers Resort as a precautionary measure.

For guests with short breaks arriving up to and including 25th April 2020, we have relaxed our usual terms and conditions so you can now reschedule your break to another date in the 2020 season with no additional cost*

Please visit the Manage My Booking site and complete the booking amendment form, including your booking reference and the preferred date you would like to rearrange your booking to. Our team will get back to you as soon as possible.

We look forward to welcoming you to Alton Towers Resort soon. Thank you for your patience.

*Subject to availability, please provide 3 alternative dates in order of preference, dates allocated on a first come first served basis. Please note – if you have booked a partner Hotel (a Hotel off site), most will honour the price you booked at, however there are a small number which cannot, we will let you know based on the dates you choose.