Skip to main content

Go back

It’s true – the thrill of our world-class rollercoasters can make you happier!

  • Monday December 18th 2017
  • Archive
  • Max

Close-up of The Smiler rollercoaster at Alton Towers Theme Park

We’ve always had a sneaky suspicion that our guests love the thrill of our rollercoasters.

Their smiling faces at the end of the ride are a giveaway! But before we launch Secret Weapon 8 we wanted to understand more about what makes our guests tick. So, we teamed up with researchers OnePoll and top psychologist Donna Dawson to find out how ‘good thrills’ can affect your mood. The results were fascinating! 

  • Two thirds of adults said 'being a bit scared 'makes them feel invigorated and can actually INCREASE levels of joy – good news for us!
  • Over half of brave Brits (56%) - and two thirds of 18-24 year olds - said they felt 'really happy' straight after doing something scary like sky-diving

Expert Donna Dawson explains that: “During moments of intense excitement, the brain releases the hormone adrenalin into the body which makes us feel thrilled, focused and alert.” Donna added: “Nowadays we can enjoy a scary experience and feel the same surge of adrenalin but in measured circumstancesKnowing that we have control over the experience makes the sense of euphoria last, long after it is over.”

Here are some of our other findings: 

Want to find out more? Get the latest on SW8 and join the chosen at .

Share your thoughts with us @altontowers and

Have a short break booked before 25th April? We can move your stay date with no extra cost!

Further to recent updates from the Government on the response to the Covid-19 coronavirus outbreak, we have taken the very difficult decision to close Alton Towers Resort as a precautionary measure.

For guests with short breaks arriving up to and including 25th April 2020, we have relaxed our usual terms and conditions so you can now reschedule your break to another date in the 2020 season with no additional cost*

Please visit the Manage My Booking site and complete the booking amendment form, including your booking reference and the preferred date you would like to rearrange your booking to. Our team will get back to you as soon as possible.

We look forward to welcoming you to Alton Towers Resort soon. Thank you for your patience.

*Subject to availability, please provide 3 alternative dates in order of preference, dates allocated on a first come first served basis. Please note – if you have booked a partner Hotel (a Hotel off site), most will honour the price you booked at, however there are a small number which cannot, we will let you know based on the dates you choose.