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Community & Charity

Merlin's Magic Wand

Merlin's Magic Wand is a children's charity that supports children facing challenges of serious illness, disability or adversity around the world.
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What is Merlin's Magic Wand?

Merlin’s Magic Wand is the charity of our parent company, the world’s second biggest global visitor attractions group, Merlin Entertainments!

Founded in 2008 the Charity makes FUN accessible to children with three Magic Spells: "Magical Days Out" providing tickets and funding travel grants to families to enjoy their day at a Merlin Entertainments’ attraction; "Merlin’s Magic On Tour" working with local communities at hospitals and hospices to bring the magic to the children wherever they are; and "Merlin’s Magic Spaces" designing and creating amazing projects in hospitals, orphanages, Learning Centres and more all around the world. Since we began more than 110,000 children and their families have benefited.

You can apply to Merlin’s Magic Wand on line – simply visit www.merlinsmagicwand.org for further information.

Find Out More

Have a short break booked before 25th April? We can move your stay date with no extra cost!

Further to recent updates from the Government on the response to the Covid-19 coronavirus outbreak, we have taken the very difficult decision to close Alton Towers Resort as a precautionary measure.

For guests with short breaks arriving up to and including 25th April 2020, we have relaxed our usual terms and conditions so you can now reschedule your break to another date in the 2020 season with no additional cost*

Please visit the Manage My Booking site and complete the booking amendment form, including your booking reference and the preferred date you would like to rearrange your booking to. Our team will get back to you as soon as possible.

We look forward to welcoming you to Alton Towers Resort soon. Thank you for your patience.

*Subject to availability, please provide 3 alternative dates in order of preference, dates allocated on a first come first served basis. Please note – if you have booked a partner Hotel (a Hotel off site), most will honour the price you booked at, however there are a small number which cannot, we will let you know based on the dates you choose.