Educational Talks and Workshops


Alton Towers Resort as a Business

For GCSE, A level, and vocational courses.

A comprehensive overview of development, operation and planning at the Alton Towers Resort. Covering the history and development of Alton Towers Resort and how the brand has evolved. We talk about brand positioning, utilising profits, our organisational structure and our business vision and mission. This talk is designed for teachers looking for a business case study or looking at business development, organisation or operation.



For GCSE, A level and vocational courses.

Discover how the Alton Towers Resort operates a large and diverse marketing strategy over many different communication channels and to different demographics. In this talk we discuss campaign marketing, how we conduct market research, develop and launch new products, develop our brands, appeal to different market segments and work with different channels including digital, print, TV, CRM and direct. This talk is designed to be the basis for a number of marketing units.


Hospitality & Business

For GCSE, A level and vocational courses.

A specific look at the Alton Towers Resort’s hospitality business and our 3 hotels? Find out what it takes to run some of the country’s most exciting and unusual hotels, and just how many people it takes to change over 300,000 pillowcases every year! From product development and resort operations to the roles of the 250 people who work in our hotel complex.


Employability & Business

For a number of courses looking at employment within business

With over 800 permanent business roles within Alton Towers Resort, this talk looks at the different options for employment within a modern international PLC. How we recruit and select our employees, our employee development opportunities, working abroad and the work that our employees do on any given day. This talk is designed to give pupils an insight into the modern business and what we look for in an employee at any level. 



Or call our team on 0871 282 5194*


*calls cost 13p per minute plus your network extras

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