Educational Talks and Workshops

Travel and Tourism - £1.50 per pupil

Alton Towers Resort as a Tourism Business

For Vocational courses

As a Resort, Alton Towers attracts visitors from all over the world. Discover how we operate a short-break destination with 9 separate brands, 3 hotels, a water park, Extraordinary Golf, Tree top Quest and of course the UK’s number 1 theme park. From development and marketing to operations and guest relations this talk is designed to give a real insight into a 2000+ capacity hotel complex.


Marketing for Short Breaks

For vocational courses

Discover how the Alton Towers Resort markets its resort as a short-break destination to people from all over the UK. Looking specifically at tourism in the UK and how we develop, operate and communicate our products to stand out from the crowd and be truly unique. This talk is designed to give an overview of marketing specifically to the UK based short-break visitor.


Customer Service

For GCSE, A level and vocational courses.

Delivering outstanding customer service is at the heart of Alton Towers Resort… So how do ensure that everyone who visits us leaves wanting to come back for more? During this talk we will look at the importance of Customer Service, our brands, our vision and mission, Business Values and our customers. This talk is designed to explore the importance of customer service, its different forms and how to deliver excellent customer service in different roles.



For GCSE, A level and vocational courses.

At Alton Towers Resort we consume 40 tonnes of food every day! So how do we train our chefs, Store our food and prepare mouth-watering dishes in over 20 restaurants every day? We will look at Merlin Entertainments and our vision and mission and brand identity before exploring what it takes to create delicious and well balanced menus, work and train in our kitchens as well as manage such a varied and diverse area of business. This talk is designed to give an insight into the operation of a large catering operation.


Hospitality and Hotels

Did you know the Alton Towers Resort has 3 hotels? Find out what it takes to run some of the country’s most exciting and unusual hotels, and just how many people it takes to change over 300,000 pillowcases every year! Explore the hotels and operations of our hotel complex from our themed rooms to our entertainment, restaurants and shops. This talk is designed as a case study for the development of a unique hospitality business.



Or call our team on 0871 282 5194*


*calls cost 13p per minute plus your network extras

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