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School Events

Business of Leisure

FREE with student theme park tickets! 

To reserve your tickets, or if you require further information email us at

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Get An Inside Look Into Alton Towers Resort!

Our fabulous Business of Leisure event is back in 2019, a completely free of charge event when purchased with student theme park tickets! This is an amazing opportunity for your students to get to know the people who run the UK’s number one theme park resort.

Whether it’s business and operations management, customer service and hospitality management or marketing and PR you’re interested in, these interactive sessions have something for every business student. Ever wondered how our manager’s run the UK’s number one theme park whilst continually exceeding our guest’s expectations? Or who is responsible for training and managing our staff to ensure our guests receive excellent standards of customer service? Who is responsible for launching our new products successfully? What the challenges of running our business are and how we overcome them? Ask our leadership team and find out.

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What Can You Expect?

Designed to support business, marketing and travel and tourism course specifications, we provide your students with the real life examples they need to make their studies stand out of the crowd.

Each session involves an overview of our business and daily operations and an introduction into the specified area. Then we’ll introduce our guest speaker and begin our interview with a manager or director of the relevant department, including a behind the scenes look at their career path, how they obtained their role, as well as their responsibilities and daily challenges. We’ll also make sure there is plenty of time to get your students thinking by setting them a related task, answer any questions they may have and of course, win some prizes!

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What's Included?

- Seminars with our business leaders
- Unprecedented insight into our business
- Linked to curriculum/exam specifications
- Interactive sessions
- Chat with Staffordshire University
- Discover careers in business/hospitality
- Registration required in advance

Business Of Leisure Seminars