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School Events

Business of Leisure

10th 11th, 17th & 18th October 2019

FREE with student theme park tickets! 

To reserve your tickets, or if you require further information email us at

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Get An Inside Look Into Alton Towers Resort!

Our fabulous Business of Leisure event is back in 2019, a completely free of charge event when purchased with student theme park tickets! This is an amazing opportunity for your students to get to know the people who run the UK’s number one theme park resort.

Whether it’s business and operations management, customer service and hospitality management or marketing and PR you’re interested in, these interactive sessions have something for every business student. Ever wondered how our manager’s run the UK’s number one theme park whilst continually exceeding our guest’s expectations? Or who is responsible for training and managing our staff to ensure our guests receive excellent standards of customer service? Who is responsible for launching our new products successfully? What the challenges of running our business are and how we overcome them? Ask our leadership team and find out.

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What Can You Expect?

Designed to support business, marketing and travel and tourism course specifications, we provide your students with the real life examples they need to make their studies stand out of the crowd.

Each session involves an overview of our business and daily operations and an introduction into the specified area. Then we’ll introduce our guest speaker and begin our interview with a manager or director of the relevant department, including a behind the scenes look at their career path, how they obtained their role, as well as their responsibilities and daily challenges. We’ll also make sure there is plenty of time to get your students thinking by setting them a related task, answer any questions they may have and of course, win some prizes!

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What's Included?

- Seminars with our business leaders
- Unprecedented insight into our business
- Linked to curriculum/exam specifications
- Interactive sessions
- Chat with Staffordshire University
- Discover careers in business/hospitality
- Registration required in advance

Book Now

Business Of Leisure Seminars

Graduates On Oblivion With The Dean Of Staffordshire University Business School June Dennis And Academics From The University 2

How to Kick Start your Career

Thursday 17th October 2019 10am to 12pm

An exclusive opportunity for students to learn more about the many opportunities that await them in the Resort Management industry.

Do your students love their studies but don’t know where to start after they’ve left high school? Why not join us and Staffordshire University as we discuss the different routes into a career in the resort management industry. Get the information your students need to take their next steps into education or the working world. Staffordshire University will be here to discuss the different course options available to your students, including their Visitor Attraction and Resort Management degree, which includes work based training at the Alton Towers Resort. They’ll explain how to access their courses and bring along student ambassadors, who can discuss their experiences, first hand with your students. Managers from the Alton Towers Resort will be available to explain the many different departments we have, the roles we need to manage our attraction successfully and where to find more information on how to study or work with our company.

Have a short break booked before 25th April? We can move your stay date with no extra cost!

Further to recent updates from the Government on the response to the Covid-19 coronavirus outbreak, we have taken the very difficult decision to close Alton Towers Resort as a precautionary measure.

For guests with short breaks arriving up to and including 25th April 2020, we have relaxed our usual terms and conditions so you can now reschedule your break to another date in the 2020 season with no additional cost*

Please visit the Manage My Booking site and complete the booking amendment form, including your booking reference and the preferred date you would like to rearrange your booking to. Our team will get back to you as soon as possible.

We look forward to welcoming you to Alton Towers Resort soon. Thank you for your patience.

*Subject to availability, please provide 3 alternative dates in order of preference, dates allocated on a first come first served basis. Please note – if you have booked a partner Hotel (a Hotel off site), most will honour the price you booked at, however there are a small number which cannot, we will let you know based on the dates you choose.